Traditional Search
Legacy modelSearch -> Rank -> Click
- 1Search
- 2Rank
- 3Click
Traditional search usually sends a user from a query to a ranked result and then to a page. The page title, snippet, URL, and ranking position carry much of the decision.
Useful checks include indexability, metadata, canonical URLs, internal links, sitemap coverage, and content that deserves to rank for a specific query.
Decided by ranking position, title, and snippet.